About

Bringing unique, contemporary but classic independent Australian fashion brands to the UK.

You may think of Australia as the lucky country - an endless summer, with never-ending picture-perfect beaches and an envious outdoor lifestyle, and it is…but it’s also a country of some stylish fashion brands. You’ve likely heard the names Collette Dinnigan, Scanlan Theodore, Zimmerman…but there are so many more that you should know about!

Australian fashion is not just about beach outfits for the summer months, which plenty of designers have certainly perfected. Many collections are being created across all the seasons – it can get chilly in certain parts – so expect a beautiful cashmere jumper or two to say the least! And want something different to an Italian or Spanish made handbag that you won’t find on anyone else’s shoulder…I can bring you that.

After moving to the UK from Sydney in 2015 with my family (yes, many – mostly Brits -  thought we were mad!), we inevitably missed our extended family and friends and the Australian way of life, however I didn’t expect to miss the Aussie brands so much. So the idea of Rock Lily was born.

Whilst I have grown to love so many new labels on this side of the world, I want to support independent Australian brands so I can feel a little closer to home and to introduce you to something you may not have seen before. Via my online shop, I will bring affordable, high quality, fun and fashionable labels direct to your door right here in the UK. Stock will be limited so you know you will be one of the few who own your new item!

I am starting small, stocking two brands – Arlington Milne and Elms & King – family run Sydney based brands founded in 2009, recognised across Australia and New Zealand for their ‘classic inspired accessories and apparel with an element of cheeky sophistication’. I will be looking to bring you other brands as time goes on.

You'll mostly see me via my social media pages, however I hope to meet many of you down the track at some pop-ups and fairs. Stay tuned for news on where I'll be.

Running my own business is new for me - with a background in financial services and not-for-profit - however a great customer experience has always been important to me. I hope it will be an easy and friendly one for you. 

Fashion should put a smile on your face and make you feel fabulous – I hope these brands can do that for you and you love them as much as I do!

I’d love to hear from you so feel free to contact me any time.

Jules x

Founder, Rock Lily